Lobster Bar

Lobster Bar is a Cajun seafood restaurant situated in the heart of NYC.

In order to create the brand's identity, a minimalist lobster icon was designed using geometric shapes. Multiple versions of the icon were created to determine the best option for the brand. Additionally, a set of seafood icons and quirky phrases were developed to complement the comic-style graphics, adding a unique personality to the brand.

ROLE
Design Lead
–– Logo Design, Visual Identity, Art Direction

TEAM
Agency: AM Branding

TIME
2021

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