Mango Mango Dessert
Founded in 2013, Mango Mango Dessert grew from New York City's Chinatown to a global and nationally known dessert restaurant, specializing in fresh fruit desserts, drinks, and pastries -- all handcrafted and inspired by traditional Hong Kong desserts. It now has over 30 branches across the globe and still growing.
My primary task is to assist the company in developing a fresh, contemporary, and youthful visual brand style. As part of my role, I oversee the design of various printed and digital collateral, including menus, event and product posters, signage, coming soon banners, social media holiday posts, and packaging. I also take on the responsibility of mentoring and assigning tasks to junior designers to ensure the timely completion of all projects.
ROLE
Design Lead –– Brand and Visual Identity, Art Direction, Social Media, Digital & Print Collateral, Packaging
TEAM
Agency: AM Branding
Photography: AM Branding
Design Lead: Tingya Hsu
Jr Designer: Helen Chen
CLIENT
Mango Mango Dessert
Time
2018-2022
Printing Collateral
Social Media Holiday Post
By incorporating holiday-themed posts into their social media strategy, companies can boost engagement and drive sales by showcasing their products in a festive context. The request for the holiday post is to incorporate the people illustration, holiday theme, and dessert products and create visually appealing and joyful content. These posts can also help build a stronger connection with the audience by tapping into the holiday spirit.
Packaging & Apparel
Packaging is an important component of a brand's visual identity and can help reinforce the brand's overall image and messaging. Using the same color palette and tone to make the visual brand consistent.
