Urban Project
Urban Project is a construction real estate management company.
The logo for the company is designed using the initials "U" and "P" of the name. The icon of a house is placed above the letter “U”, which also forms an upward arrow, symbolizing the company's progressive development. Additionally, the letters “U” and “P” can be read as "UP," further emphasizing the company's drive for growth and success.
ROLE
Design Lead, Logo Design, Visual Identity, Art Direction
TEAM
Agency: AM Branding